COGS Calculator
Calculate your cost of goods sold, gross margin, and unit economics — broken down by business model. Know where your margins stand before investors ask.
Used by founders preparing financial models for fundraising
Business model
Revenue
Total revenue: $0
Infrastructure & Hosting
Third-Party APIs & Integrations
= $0/mo at current MRR
Customer-Facing Team
Include only time spent on product support, not sales or admin.
Include only infra-maintenance work, not product development.
Compliance & Security
Unit Economics (optional)
Total Monthly COGS
$0
Revenue: $0
Gross Profit
$0
After direct costs
Gross Margin
0.0%
Industry benchmarks — SaaS / Software
How to use this calculator
Select your business model
COGS categories are completely different for SaaS vs hardware vs marketplace. Selecting the right model ensures you're counting the right costs.
Fill in each cost category
Be specific. Aggregate numbers like 'total costs: $30K' don't tell you where to cut or what's dragging your margin. Category-level input gives you category-level insight.
Compare to the benchmark
Your gross margin percentage is the number investors will ask about. Knowing where you stand against industry medians before you're in a meeting is how you control the conversation.
How these calculations work
Frequently asked questions
Related tools
Investors will calculate your margins before you do.
Put your financials in front of verified investors on Hockystick — before they find gaps in your numbers.